Privacy policy

1. Introduction

Caiged AI Limited (trading as CiteWorth) ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when you:

• Create an account (email address)
• Subscribe to a paid plan (billing information processed by Stripe)
• Add websites to monitor (domain names, queries)
• Contact us for support (name, email, message content)
• Use our content generation tools (website content, business information)

2.2 Automatically Collected Information

When you use our Service, we automatically collect:

• Usage data (features used, pages visited, time spent)
• Device information (browser type, operating system, IP address)
• Session information (authentication tokens, session duration)
• Log data (API requests, errors, performance metrics)

2.3 Third-Party Data

Our Service monitors publicly available information from AI search engines including Google AI Overviews, Bing Copilot, Perplexity, ChatGPT Search, Brave Search, Tavily, You.com, Kagi, and Phind. We do not collect personal data from these sources; we only analyse citations of your websites.

3. How We Use Your Information

We use your personal data for the following purposes:

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide the Service you've subscribed to
• Legitimate Interests: Improving our Service, fraud prevention, and security
• Legal Obligation: Compliance with tax, accounting, and other legal requirements
• Consent: Marketing communications (where you've opted in)

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

6. Data Retention

We retain your personal data for as long as necessary to provide the Service and comply with legal obligations:

• Account data: Until you delete your account, plus 30 days for backup purposes
• Citation data: Until you delete your account or the specific data
• Billing records: 7 years for UK tax and accounting requirements
• Usage logs: 90 days for security and operational purposes

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

To exercise any of these rights, contact us at hello@citeworth.com. We will respond within 30 days.

8. Data Security

We implement appropriate technical and organisational measures to protect your data:

• Encryption in transit (TLS/SSL) and at rest
• Secure authentication with session management
• Regular security audits and monitoring
• Access controls and principle of least privilege
• Secure backup and disaster recovery procedures

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. International Data Transfers

Your data is primarily processed in the United Kingdom and European Economic Area. Some of our service providers may process data in other countries. Where data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

10. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Service. For detailed information about the cookies we use and your choices, please see our Cookie Policy.

11. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a notice on our Service. Your continued use after such notification constitutes acceptance of the updated policy.

13. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: