Compare your visibility against competitors
See which domains are surfaced for the queries that matter and where your gaps are most obvious.
Find
Competitors helps you compare how often AI engines surface rival domains against your site across relevant queries. Use it to understand where attention is being won, lost, or left open.
What this tool does
- Compare visibility across relevant competitor domains
- Spot where rivals are surfaced instead of you
- Use the gaps to prioritise the next areas of work
Find
Where This Fits
Competitors is a Find tool. Use it to understand who is being surfaced instead of you and where that comparison should shape your next actions.
What you see in the product
- Comparative visibility views by domain and query
- Head-to-head patterns showing where visibility is being won or lost
- Gap indicators that point to the most relevant follow-up work
Plan behaviour
Plan behaviour
- Free — Limited comparative visibility within Free limits if available
- Pro — Stronger comparative workflows for up to two sites
- Agency — Broader multi-site and delivery use
When to Use It
When to Use It
- You need to know who is winning visibility for your target queries.
- You want to review where your site is absent but competitors are present.
- You need clearer comparative context before choosing what to fix next.
Common Pitfalls
- Comparing domains that are not true competitors.
- Using too broad a competitor set and diluting the signal.
- Assuming competitor visibility explains the cause without checking your own page and technical context.
Example
Example
You use "Competitors" to establish current visibility and identify where results are weaker than expected. The output gives you a baseline you can review again after making changes.
What it looks like
Track who wins AI answers for your terms.
- Coverage vs competitors
- Term-level visibility
- Trend over time
Add and compare competitors in minutes.
- Fast setup
- Side-by-side comparisons
- Gap-driven actions
Next steps
Start with the plan that fits your current stage, or compare tiers if you need more reporting depth, outputs, or workflow scale.