See your citation share vs competitors on every query
Compare your citations against tracked competitor domains across the same queries. See live leaderboards that refresh with every scan.
Find
Share of Voice shows you exactly how your citation frequency compares to competitor domains across every query you track. Live leaderboards update with each scan, so you always have a current picture of who wins which queries and where the gap is closing or growing.
What this tool does
- Compare citations against tracked competitor domains per query
- Live leaderboards that refresh with every scan
- Identify queries where competitors dominate and where you win
Where This Fits
Share of Voice is a Monitor tool. Use it to understand your competitive position in AI search before deciding where to invest fix effort.
What you see in the product
- Per-query citation share breakdown by domain
- Leaderboard rankings updated on every scan
- Trend movement showing whether gaps are closing or growing
Plan behaviour
Plan behaviour
- Pro — Share of Voice available with standard competitor tracking
- Agency — Full multi-site share of voice with client-facing reporting
When to Use It
When to Use It
- You want to understand your competitive position in AI answer engines.
- A client asks how their brand performs versus named competitors on key queries.
- You want to prioritise fix efforts on queries where competitors have the biggest lead.
Common Pitfalls
- A low share on one query does not mean weak overall performance — check the full query set.
- Competitor citations can spike temporarily due to news events, not sustained content strength.
- Share of Voice reflects AI engine behaviour, not traditional search rankings.
Example
Example
You use "Share of Voice" to establish current visibility and identify where results are weaker than expected. The output gives you a baseline you can review again after making changes.
What it looks like
- Per-query leaderboard
- Domain comparisons
- Trend movement
- Full domain breakdown
- Query-level detail
- Live on every scan
Next steps
Start with the plan that fits your current stage, or compare tiers if you need more reporting depth, outputs, or workflow scale.